Do I have marketable products or skills?

You might think, "Who would be so stupid as to go into business without good
products are skills?" However, people do so all the time, because, many
don't understand the law of supply and demand. When people come to me and
say, "I've got a great idea for a product that everyone will need to use
every day." My next question is, "How many others products are on the
market?" If the answer is, "None." I say, "I hope you've got lots of money
to promote it." Because, no matter how great the need, if there is no
product or service on the market, there is no demand. In order to be
successful, it will be necessary to create the demand curve, which can be
much more expensive than bringing to market a better mouse trap when the
demand curve is already established.

Conversely, if there is a well-established demand curve, it will be
critical to anticipate what will be required to differentiate your product
from the others in order to gain a share of the market. Unless you have a
solid knowledge of the market for your product, you will be challenged by
this necessity that will require good analytical research tools and a viable
marketing plan. Many striving entrepreneurs, lack either access, or
knowledge to use both.

One of the common characteristics of successful entrepreneurs is self
confidence (more on this later). What we may lack in true self-confidence
will be compensated for with ego; usually thinking we know what we don't
know. Ego is dangerous because the ego-centric individual wants the world
to look as he or she wants it to look, not necessarily what it is in
reality. Therefore, perception and reality, but closely approximaate each
other.

Next time: Am I willing to market?

Good day and good work,

Norman

Norman J. York, President
York Career Development, Inc.
3307 Northland Drive, Suite 280
Austin, TX 78731
Austin: 512-502-8258
Houston: 866-502-8258
Cell: 512-656-8239
Web site: www.yorkinc.com

"Your vision will become clear only
when you look into your heart.
Who looks outside, dreams
Who looks inside, awakens"
Carl Jung

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